Campaigns are often used to organize categories of products or services that you offer. Your Google Ads account can have one or many ad campaigns running. Each campaign consists of one or more ad groups.
Settings that you can set at the campaign level include budget, language, location, distribution for the Google Network, and more.
People use Google to search 3.5 billion times a day. Each search offers opportunities for you to get your brand in front of more users.
This means increasing leads, conversions, and sales. Google Ads allows you to advertise and promote your products and services when users search relevant keywords.
Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. The way it works remains essentially the same: When users search a keyword, they get the results of their query on a search engine results page (SERP). Those results can include a paid advertisement that targets that keyword.
Google search ads: Google search ads are text ads that you see on Google search engine results pages (SERPs). Your search ads can appear either at the top above the organic search results or at the very bottom of the page.
Display ads: While search ads are based on text and let you target specific keywords, Display ads are image-based and allow you to target people who are likely to be interested in your products but aren’t looking for them yet.
Video ads: Since YouTube belongs to Google and also acts like a search engine–only for videos–you can target your potential customers on YouTube based on what they are watching. And with over 2 billion users worldwide, you have quite an audience to target!
Shopping ads: Google Shopping Ads are product-based ads. They’re displayed specifically for product searches on Google.
App ad campaign: Have a mobile app for your business? With Google Ads, you can promote it with app campaigns across Google’s largest properties, including Google Play, YouTube, Search, and the Google Display Network.
Research and planning: Bridging your business with target Audience Persona, Identifying Keywords and ad Structures that Generate Quality Traffic and conversions.
Landing page design optimization: High Conversion Landing Pages designed to Get You Mind-blowing marketing Campaign Results. Optimizing further to improve & stabilize Campaign Quality Scores helps you make more money & customer experience
High ad investment and high ROI: Reach millions of customers & potential leads with multiple Google ad formats quickly, aggressively & effectively. Holistic Google Ad Campaigns run to impact all KPIs and meet business & marketing objectives across platforms.
Google Ads are an excellent way to place your business in front of new customers – especially if you don’t rank high (organically) in Google search results. At Evolving Digital, we think of Google Ads as a shortcut.
The next logical question is, is this cost-per-click expensive or not? More specifically, we have to pay Google between $17 and $40 every time someone clicks on our ad – redirecting them to our website (or landing page).
A highly motivated and experienced team member who has handled projects worldwide.
We offer a variety of Google ads services to our clients so that it will help their business to flourish in the competitive world.
Our team members are highly skilled and have gained certificates in various Google ads They keep themselves up to date with all the algorithms of structure and strategies.
We have a separate team, of project managers who understand all the nuances of advanced Google ads with our marketing and strategist.
